Seller

The Portland Metro Real Estate Market

The Portland Metro Area is home to well over a dozen private and public universities and distinct communities, each flaunting it’s own unique culture, character and style. Each diverse neighborhood appeals to a different visitor, and it’s own type of buyer. To maximize the sales price received for your home, it is imperative the marketing message appeals to, and reaches, the right buyers! This is the toughest task to master.

Why Choose Anna Rawson to Represent You?

When you list your property with me you don’t have to worry about the things on my list, or the unforeseen circumstances that inevitably surface. You won’t even wonder what you are missing because you will be presented with a timeline including a list of scheduled updates, so that you will know in advance when you will be receiving news. Because I have a special kind of love for my sellers, having been there a few times myself, I feel a kindred connection. I provide my direct line in case a dreadful thought creeps in at odd hours, so you are confident taking each step.

I am a voracious reader! I make it my business to know as much as possible, about EVERYTHING. My vast network of partners, creative energy, resourcefulness and extensive marketing experience is unmatched! The influential wording and placement of promotional materials is my expertise. Call it a knack for presentation, the Midas touch, or blame it on my perfectionist nature. Whatever it is, it’s been with me since childhood!

If you would like the nuts and bolts, or you need to be convinced that I’m the broker you want to work with, please read my “About” page.

How I Earn My Commission

You may ask yourself, what will Anna do for me? I decided to present you with a list. Most brokers will make you contact them and/or make an appointment to meet in order to receive ANY minuscule bits of industry information. Here I provide the typical approaches, there are some I exclude from public view, which are proprietary in nature. You may inquire, or arrange an appointment to learn more.

Here is a quick synopsis of broker services, and marketing approaches.

  1. Comparative Market Analysis (recent sales and current listings) to bring you up to speed on the current seller/buyer activity and trends within your local real estate market. You will understand with whom you are competing and proven strategies to attract and sell your home.
  2. Draft, Order, Obtain and Distribute High Quality Color Brochures
  3. Order and Obtain Property Profile
  4. Order and Arrange Sign Placement (with my direct phone number)
  5. Additional Directional Signage if Permissible
  6. Draft and Submit Listing to the Multiple Listing Service
  7. Draft and Upload Internet and Social Media Posts
  8. Draft & Distribute Direct Marketing Campaign Advertisements
  9. Provide a Digital Lockbox (identifies & tracks broker showings)
  10. Prime Home Page Showcase with a Virtual Photo Gallery
  11. Exclusive website to share all of your unique property’s desirable features, amenities and advantages
  12. A Virtual Tour (if appropriate)
  13. Open House Parties to Encourage Participation from Your Neighbors, Local Brokers, Prospective Buyers to Create a Buzz Leading to Desired Buyer Frenzy
  14. Provide COVID Showing Supplies: Disinfectants, PPE and Visual Protocol Placed Prominently at the Door with a Posted Prevention Reminder, Consultation with Each Buyer Broker When the Appointment is Set.
  15. “WELCOME HOME!” Open House (when permitted)
  16. Web-Based Promotion:
    • RMLS.com
    • Realtor.com
    • Zillow.com
    • Trullia.com
    • Custom Individualized Website to Showcase Your Home
    • Listings on All Major Real Estate Web Sites
    • Craigslist.org
  17. Provide weekly reports to demonstrate command of technology to reach target audiences
  18. Obtain, Document, and Communicate Home Showing Feedback
  19. Active Price Watch in Your Market Area on a Weekly Basis
  20. Pre-qualify Unrepresented Prospective Buyers
  21. Professional Representation Handling:
    • Disclosures
    • All Negotiations
    • Inspections

Let’s Prepare to Showcase Your Home!

First impressions may be the only opportunity you get to sell your home to a buyer. What does that mean? Well, you know what they say about first impressions! If sellers can’t leave their home vacant to sell it, they absolutely MUST stage and present their home in the best light possible.

It’s okay to use your own furnishing unless it’s time for replacement, however you may want some help with this. To some sellers, staging is fun and easy, for others, it is entirely inconceivable. Keep in mind, only a professional broker can help you to compete with the homes in your market area, because they have seen them!

The Bottom Line

I personally commit myself to guide you through all phases of your listing, from the initiating paperwork and promotion, through the very last details of your closing so you don’t have to worry about nagging loose ends.

I am a professional organizer priding myself on my gifts for providing structure and leadership throughout the process, maintaining transparent information, education, and communication every step of the way!

Let’s get started!

Thank you for your time. I will respond within 24 hours.

Oh, by the way . . . I am never too busy for your questions, your business, or your referrals!

Thank you in advance for your confidence, and recommendations to your family and friends. 

I hope this post was constructive. I appreciate your feedback. Please send your thoughts, or ideas via email, or let me know how the information helped you. I find it useful to keep me on track.